Healthcare Waste Management Social Marketing and Social Franchising

This was a private public partnership project funded by GIZ and implemented by CBCC in partnership with Nairobi Women’s Hospital in 2014. The purpose of the project was to improve patient safety, overall quality of care, personnel safety and environmental protection by minimizing hazardous effect of health care waste management and disposal. The role of CBCC was to develop a unique evidence based branded campaign for promoting safe management of health care waste.The role of the HCWM social marketing interventions was to decrease the risks of infection resulting from poor management of health care waste and to decrease the environmental pollution resulting from poor management of healthcare waste. GIZ and NWH developed a unique business model that will enable efficient and rapid expansion of the HCWM integrated product and service to other private health facilities through a Social Franchising brand. Standardization of the social brand was important to the success of the HCWM franchise. This project was implemented in Nairobi and Kajiado.